On Tuesday 26th March, Adjuvo hosted an insightful breakfast with Scott Taylor to explore the art of selling into retailers.

Joining the discussion were founders from Adjuvo’s consumer brands and retail tech portfolio, including The Curators, Knatchbull, LITELOK, Skarper, Slip, and Vizzy.

With Tania Foster-Brown, former Communications Director at Selfridges, guiding the conversation, Scott shared key insights from his experience as a decision-maker at American Golf.

Top takeaways:

• Expand customer research to understand each prospect’s corporate goals, ESG initiatives, and their experience in the wider retail market. Great salespeople think about how they can empower buyers to become champions within their organisations by offering relevant, valuable insights

• Be precise when identifying ideal customer profiles. Calling reception to understand the right person to speak with can ensure that outreach is relevant, especially when buyers receive 200+ inquiries each week

• Relationships matter, and decision-makers remember you. Scott shared how a well-timed, respectful sales approach he encountered at Ted Baker didn’t land immediately but later led to successful partnerships in two of his future roles when the timing was right

A big thank you to Scott, Tania, and everyone who joined.