Adjuvo has raised £2.5 million for influencer analytics firm, WeArisma

To date the company has received a total of £3.5 million in investment, having been awarded £1 million from Morgan Stanley’s Multicultural Innovation Lab in 2022

With an impressive background in media and financial engineering, we are proud to support CEO and founder Jenny Tsai as she empowers brands to measure ‘earned’ publicity that they receive from third-party sources – a value that has been incredibly hard to calculate without aggregating data across billions of online feeds.

“Assessing the value and effectiveness of influencer marketing is critical for retailers and brands… we want to add value. Our network will share relevant expertise and contacts. It will advocate entrepreneurship, job creation and maximise potential.”

– Mark Foster-Brown, CEO of Adjuvo

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