Beyond Twenty (AYR)
Beyond Twenty is looking to translate the rituals and century-old legacy of cigarette smoking into a new generation of premium, harm-reduced products that move smokers beyond tobacco.
AYR is the first vaporiser that refills and recharges itself automatically whilst in its case. It is designed to be entirely intuitive to smokers. Its patented user experience and technologies make it possible for smokers to adopt vapour in a way that retains the things they love about smoking, but allows them to move beyond the smoke, tar and combustion that causes the significant health complications that go with it. AYR is ultimately designed to encourage smokers to switch to vapour, and where desired the unique formulations allow the end user to move to zero nicotine. The product has now been fully patented in all key jurisdictions, and is planning its commercial launch in the UK in 2018.