Adjuvo has raised £2.5 million for influencer analytics firm, WeArisma

Adjuvo has raised £2.5 million for influencer analytics firm, WeArisma
June 6, 2023
To date the company has received a total of £3.5 million in investment, having been awarded £1 million from Morgan Stanley’s Multicultural Innovation Lab in 2022
With an impressive background in media and financial engineering, we are proud to support CEO and founder Jenny Tsai as she empowers brands to measure ‘earned’ publicity that they receive from third-party sources – a value that has been incredibly hard to calculate without aggregating data across billions of online feeds.
“Assessing the value and effectiveness of influencer marketing is critical for retailers and brands… we want to add value. Our network will share relevant expertise and contacts. It will advocate entrepreneurship, job creation and maximise potential.”
– Mark Foster-Brown, CEO of Adjuvo
Chatty celebs are a boon for brands: WeArisma’s data-driven approach to influencer marketing
Chatty celebs are a boon for brands: WeArisma’s data-driven approach to influencer marketing May 11, 2023 In the wake of “fashion’s biggest night out” at the Met, Adjuvo is proud to be supporting WeArisma’s data-driven approach that highlights the true media value of “chatty celebrities” for brands. As recognised in Women’s Wear Daily,…
FuelActive partners with Unipart Rail for greener rail travel
FuelActive partners with Unipart Rail for greener rail travel May 19, 2023 We are thrilled that FuelActive have partnered with Unipart Rail to support the planet by reducing fuel consumption The FuelActive solution is a valuable addition to Unipart Rail’s portfolio, enhancing their range of innovative solutions that help customers improve operational performance.…